Beginnings of a promising career
Tove had begun writing short stories and poetry at a young age. She also developed a love for music and formed a band with her friends when only ten years of age. She wrote her first song with that band. Soon Lo had developed a compilation of lyrical content and had performed twice on stage before she went on to study at the famous Rytmus Musikergymnasiet.
At this music-oriented high school she met and became friends with the future members of Icona Pop. For a while she sang on the band Tremblebee made up of students from the school but eventually decided to focus on her own songs. She spent six months in her shed studio working on a demo. On the occasion of a party celebrating Icona Pop’s first record deal she handed her demo to a member of the staff that led to a publishing deal with Warner Chapell. The career path landed her in Los Angeles working with the famous Swedish producer Max Martin and co-writing on songs for other acts.
Forays into the singing world
Influenced by 80’s pop and contemporary EDM, Lo developed a distinctive style of songwriting tinged with raw and honest lyrics. Year 2012 saw the release of her debut single “Love Ballad,” a catchy pop track showcasing Lo’s powerful voice. In 2013, she released “Habits,” a sort of breakup anthem that generated quite a buzz online and eventually led to a deal with Universal. It was followed by a similar track “Out of Mind,” and all three of these singles were featured on Lo’s debut EP Truth Serum.
Queen of the Clouds
Tove Lo’s massive online following earned her a record deal with Island and Polydor in 2014. Soon she released her debut studio project titled Queen of the Clouds. The album was received favorably by critics and praised for the brutally honest songwriting derived from her autobiographical experiences. The album fared well on the Billboard as well ranking among the top fifteen on the overall charts.
A songwriting prodigy
Over the years, this talented Swedish artist has collaborated with or featured on some leading singles like Coldplay’s “Fun,” and Alesso’s “Heroes.” She also co-wrote several tracks for Icona Pop’s debut album, Ellie Goulding’s “Love Me Like You Do” and Hilary Duff’s “Sparks.”
Tove Lo earned wide exposure after making a guest appearance on Taylor Swift’s top selling 1989 World Tour. She also opened for Katy Perry on her Prismatic World Tour before headlining her Queen of the Clouds Tour promoting her debut album. Lo is set to open for the famous pop rock act, Maroon 5 on their upcoming Maroon V Tour. Judging by her rising popularity, it is likely that Tove Lo tickets for her upcoming performances will sell like hotcakes.