It is a frequent sight these days to see teens bouncing up & down at concerts to the tune of synthesized teen-pop that is heavily hinged on the star’s mass appeal. That is the new face of commercial music which is heavily influenced by television corporations. Programs help launch & publicize an upcoming artist’s music through fictionalized televised series, while the musical success & various lucrative endorsements of the group help publicize & generate revenue for the TV Corporation. The cycle has not only raked in the money for the parties involved, but has also carved up a new genre, "Tween pop", that caters to a specific teenage clientele. After the universal success of Disney’s Hannah Montana & Jonas Brothers, Nickelodeon has also laid down the marker with the meteoric rise of its series (& boy band) Big Time Rush. Big Time Rush consists of four real-life best friends Kendall Schmidt (Kendall Knight), James Maslow (James Diamond), Carlos Pena Jr. (Carlos Garcia) and Logan Henderson (Logan Mitchell), who all are vocalists & dancers for the group. The blind rush for Big Time Rush tickets justifies the soaring ratings that the television series is enjoying. The music has also won countless followers, as evidenced by a staggering response to the debut album.
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About Big Time Rush
Light melodies of pop-rock & R&B are what Big Time Rush is all about. The band uses auto-tuned pop & synthesized music, along with thrilling dance routines to complement their dance numbers in live performances. Big Time Rush only recently appeared on the teenage music scene. Nickelodeon’s Victorious & iCarly had already tapped into the market as popular programs, and nationwide casting began in 2007 for a new series. More than 1500 auditions later, Big Time Rush started filming as a television series in August 2009. Carlos Pena Jr. left his spot at the Boston Conservatory to play his role in the series. Scott Fellows took up creative & executive production duties for Big Time Rush, having earlier masterminded the success of Ned’s Declassified School Survival Grade. The Columbia/Epic Label sponsored show took the band to new heights. A day after the pilot episode was aired; the band released its first single on November 29, 2009. The show focuses on the fictionalized lives of four Minnesota teenage hockey players who grab their chance of making it big after they move to Los Angeles to form their boy band. However, life at Palm Woods Hotel and the adjoining school (exclusively for actors, singers & celebrities) throws up many challenges, and the boys get embroiled in all sorts of awkward situations & problems that give the series its comic angle. While the two seasons of the series deal with various lifestyle conflicts, there has been no such rocky journey for the boys on the music scene. B.T.R was released as the debut album on October 11, 2010, and Big Time Rush has followed that with a few charted singles as their star continues to rise.
The band’s eponymous debut single was released with video through the pilot episode, going on to peak at #16 on the Billboard Bubbling under Hot 100. Breaking into the mainstream charts was the next level & April 2010 saw "Halfway There" peak at #93 on the Billboard Hot 100. It was to open the floodgates, for "Famous" (a remake of Swedish band Play’s song), "City is ours" & "Till I Forget about You" made Big Time Rush famous before the debut album B.T.R came out in October 2010. It topped the Billboard Kid Albums charts & reached #3 on the Hot 200, picking up a sales record of 345,000 so far. An EP, Holiday Bundle, was released over the festive season. 2011 has seen "Big Night" chart at #79, while the band continues its upward spiral with a collaboration ("Boyfriend") with Snoop Dogg. Big Time Rush has recently been nominated for the second successive year for the Kid’s Choice Award.
Big Time Rush tickets are selling like hot cakes for the band’s upcoming concerts which take them to London & Munich before returning to Los Angeles & Philadelphia in July. The band’s power-packed performances feature great dance routines & plenty of interaction with the crowd. Big Time Rush is another example of how conglomerates have made music accessible to a larger targeted audience. Refreshing in their approach, the boys have laid the foundations for a great career, & will be supported at every step by adoring fans with Big Time Rush tickets.